Cover image for How to write a business plan
How to write a business plan
McKeever, Mike P.
Personal Author:
12th edition.
Publication Information:
Berkeley, CA : Nolo, [2014]
Physical Description:
324 pages ; 23 cm
General Note:
Includes index.
1. Benefits of writing a business plan : What is a business plan? ; Why write a business plan? ; Issues beyond the plan -- 2. Do you really want to own a business? : Self-evaluation exercises ; How to use the self-evaluation lists ; Reality check: banker's analysis -- 3. Choosing the right business : Know your business ; Be sure you like your business ; Describe your business ; Taste, trends, and technology: how will the future affect your business? ; Break-even analysis: will your business make money? ; What you have accomplished -- 4. Potential sources of money to start or expand your small business : Ways to raise money ; Common money sources to start or expand a business ; Now that you've proven yourself, how about expanding? ; If no one will finance your business, try again ; Secondary sources of financing for start-ups or expansions -- 5. Your resume and financial statement : Draft your business accomplishment resume ; Draft your personal financial statement -- 6. Your profit and loss forecast : What is a profit and loss forecast? ; Determine your average cost of sales ; Complete your profit and loss forecast ; Review your profit and loss forecast -- 7. Your cash flow loss forecast and capital spending plan : Prepare your capital spending plan ; Prepare your cash flow forecast ; Required investment for your business ; Check for trouble -- 8. Write your marketing and personnel plans : Marketing plan ; Personnel plan -- 9. Editing and finalizing your business plan : Decide how to organize your plan ; Write final portions of your plan ; Create the appendix ; Create title page and table of contents ; Complete your final edit ; Consider using a business consultant -- 10. Selling your business plan : How to ask for the money you need ; How to approach different backers ; What to do when someone says "yes" ; Plan in advance for legal details -- 11. After you open: keeping on the path to success : Watch out for problem areas ; Getting out of business -- 12. Good resources for small businesses : Business consultants ; Books ; Pamphlets ; Magazines: continuing small business help ; Computers and business ; Online business resources ; Formal education -- Appendixes : A. Business plan for a small service business ; B. Business plan for a manufacturing business ; C. Business plan for project development ; D. How to use the interactive forms : Editing RFTs ; Files on the book's companion page.
Format :


Call Number
Material Type
Home Location
Item Holds
HD30.28 .M3839 2014 Adult Non-Fiction Open Shelf

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Write a business plan that potential investors will embrace!

If you're thinking of starting a business or raising money to expand an existing one, you need a plan. Running a successful business requires a great deal of forethought, so write a business plan and secure your venture's future. How to Write a Business Plan will show you how to write the right plan for your business and design a loan package necessary to finance your business and make it work.

With this bestselling all-in-one guide you'll learn how to:

figure out if your business idea will make money
estimate operating expenses
prepare cash flow
create profit and loss forecasts
determine assets, liabilities, and net worth
find potential sources of financing
think first before borrowing from friends and relatives, and
professionally present your plan to lenders and investors

How to Write a Business Plan provides spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.

This edition is completely updated, providing all-new online resources and updated examples of successful business plans.

Author Notes

Mike P. McKeever has taught classes in entrepreneurship and small business management, and has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals.

Reviews 1

Choice Review

A business plan is important for entrepreneurs because it serves as a blueprint for a business; helps secure venture capital or additional funding to expand a business; and can be used as a yardstick to assess performance. McKeever, who has written articles on entrepreneurship and conducted business planning workshops, covers the essential elements of business plans in 12 readable chapters. He explains the reasons for writing a business plan and provides self-evaluation exercises that can serve as a reality check on the feasibility of starting a business. Other chapters focus on choosing the right business using breakeven analysis; preparing financial statements, including cash-flow/profit-and-loss forecasts; developing a capital spending plan; formulating marketing and personnel plans; and soliciting outside financing. McKeever also offers a glimpse of possible problems business owners may encounter along the way, as well as exit strategies when a business is on the wrong track. This updated edition includes new resources for small businesses along with appendixes of sample business plans in service and manufacturing companies. This book is enhanced with self-help tools such as financial spreadsheets, sample business letters, and downloadable business legal forms, which are available at a companion website. An affordable reference work for all libraries. Summing Up: Recommended. General readers; students at all levels; practitioners. P. Judy Li University of Tennessee in Knoxville

Table of Contents

Setting the Stagep. 1
What Kind of Plan Do You Need?p. 2
Meet Antoinettep. 4
Getting Startedp. 5
And a Few More Wordsp. 5
1 Benefits of Writing a Business Planp. 7
What Is a Business Plan?p. 8
Why Write a Business Plan?p. 8
Issues Beyond the Planp. 11
2 Do You Really Want to Own a Business?p. 13
Introductionp. 14
Self-Evaluation Exercisesp. 15
How to Use the Self-Evaluation Listsp. 21
Reality Check: Banker's Analysisp. 22
3 Choosing the Right Businessp. 25
Introductionp. 26
Know Your Businessp. 26
Be Sure You Like Your Businessp. 28
Describe Your Businessp. 29
Taste, Trends, and Technology: How Will the Future Affect Your Business?p. 37
Break-Even Analysis: Will Your Business Make Money?p. 42
What You Have Accomplishedp. 60
4 Potential Sources of Money to Start or Expand Your Small Businessp. 61
Introductionp. 63
Ways to Raise Moneyp. 63
Common Money Sources to Start or Expand a Businessp. 74
Now That You've Proven Yourself, How About Expanding?p. 86
If No One Will Finance Your Business, Try Againp. 90
Secondary Sources of Financing for Start-Ups or Expansionsp. 91
Conclusionp. 96
5 Your Résumé and Financial Statementp. 97
Introductionp. 98
Draft Your Business Accomplishment Résumép. 98
Draft Your Personal Financial Statementp. 108
6 Your Profit and Loss Forecastp. 127
Introductionp. 128
What Is a Profit and Loss Forecast?p. 129
Determine Your Average Cost of Salesp. 130
Complete Your Profit and Loss Forecastp. 134
Review Your Profit and Loss Forecastp. 150
7 Your Cash Flow Loss Forecast and Capital Spending Planp. 153
Introductionp. 154
Prepare Your Capital Spending Planp. 157
Prepare Your Cash Flow Forecastp. 159
Required Investment for Your Businessp. 172
Check for Troublep. 172
8 Write Your Marketing and Personnel Plansp. 177
Introductionp. 178
Marketing Planp. 178
Personnel Planp. 193
9 Editing and Finalizing Your Business Planp. 199
Introductionp. 200
Decide How to Organize Your Planp. 200
Write Final Portions of Your Planp. 202
Create the Appendixp. 209
Create Title Page and Table of Contentsp. 211
Complete Your Final Editp. 211
Consider Using a Business Consultantp. 213
10 Selling Your Business Planp. 215
How to Ask for the Money You Needp. 216
How to Approach Different Backersp. 219
What to Do When Someone Says "Yes"p. 224
Plan in Advance for Legal Detailsp. 225
11 After You Open-Keeping on the Path to Successp. 229
Introductionp. 230
Watch Out for Problem Areasp. 230
Getting Out of Businessp. 237
12 Good Resources for Small Businessp. 241
Introductionp. 243
Business Consultantsp. 243
Booksp. 246
Pamphletsp. 255
Magazines-Continuing Small Business Helpp. 255
Computers and Businessp. 256
Online Business Resourcesp. 260
Formal Educationp. 263
A Business Plan for a Small Service Businessp. 265
B Business Plan for a Manufacturing Businessp. 281
C Business Plan for Project Developmentp. 299
D How to Use the Interactive Formsp. 309
Editing RTFsp. 310
Files on the Book's Companion Pagep. 311
Indexp. 313