Cover image for Camera crazy
Camera crazy
Salyers, Christopher D., author.
Publication Information:
Munich : Prestel, [2014]
Physical Description:
240 pages : illustrations (chiefly color), portraits ; 22 cm
"Showcasing the most unusual and unique examples of functioning toy cameras--retro analogs, branded novelties, new products from Japan--and the photographs they creat, Camera crazy explores the full range of this incredibly popular, and often quirky, photography niche."--Page 4 of cover.
Toy cameras : marketing a medium / Buzz Poole -- It's not the photographer, it's the camera / Christopher D. Salyers -- Novelty cameras -- Diana, Holga & the plastic camera boom -- Interview with Mr. T.M. Lee, creator of Holga -- Lomography & the analog movement -- Interview with Lomography -- Instant cameras : the rise, fall & resurgence of Polaroid -- Polaroid : the look of instant gratification -- Interview with Creed O'Hanlon, the impossible project's CEO -- Japanese camera culture -- Digital toys -- Interview with Shree K. Nayar, inventor of Bigshot Camera.
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TR250 .S25 2014 Adult Non-Fiction Non-Fiction Area

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This book celebrates the history of toy and novelty cameras, explores how these items spurred international photography movements, and makes clear just how popular they remain today. The introduction of Kodak's Brownie (the world's first simple, low-cost camera) in 1900 made photography accessible to the masses. Soon everyone had a camera, and snapshots became the most popular means of capturing a time, place, or memory. As the medium became more ubiquitous, so did the variety of cameras available. This remarkable book celebrates the "toy camera" and its rise out of a novelty market. Inexpensive, often shamelessly marketed to children, and sometimes just plain quirky, these cameras have become a niche industry that thrived during the analog film era and continues to enjoy immense popularity in our digital world. Full-color photographs showcase the most unusual examples of functioning cameras--retro analogs, custom pieces, cool new products from Japan, and all sorts of camera-themed objects and accessories--and the photographs they create. Interviews with the inventor of the Holga and those responsible for Lomography help explain Game Boy and Batman-themed cameras, and cameras specifically made to photograph cats. Insightful essays explore the role of marketing and hipster culture in these cameras' popularity, as well as the newfound enthusiasm for their "special" effects.