Citizen Coke : the making of Coca-Cola capitalism
Title:
Citizen Coke : the making of Coca-Cola capitalism
Author:
Elmore, Bartow J., author.
Personal Author:
Edition:
First edition.
Publication Information:
New York : W.W. Norton & Company, [2015]
©2015
Physical Description:
416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Summary:
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Language:
English
Contents:
Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Geographic Term:
ISBN:
9780393241129
Format :
Book
