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| Central Library | HD62.5 .W35 2014 | Adult Non-Fiction | Non-Fiction Area | Searching... |
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Summary
Summary
"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.
Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.
Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Author Notes
Jeff Walker has been creating hugely successful online launches since 1996. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and business with unprecedented success. But the success-train was just getting started-once he started teaching his formula to other entrepreneurs, the results were simply breathtaking, Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. What you have in your hands is the treasure map into that world-an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products to leverage your time and impact, or you're still in the planning phase-this is how you start fast. This formula is how you engineer massive success.
Now the question is this-are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Table of Contents
| A Note to the Reader | p. xv |
| Chapter 1 From Stay-at-Home Dad to Six Figures in Seven Days | p. 1 |
| Chapter 2 Food Scamps to Six Figures: The Product Launch Formula Explained | p. 14 |
| Chapter 3 A License to Print Money: Your List | p. 30 |
| Chapter 4 The Sideways Sales Letter: How to Sell Your Stuff Like Crazy without Being "Salesy" | p. 48 |
| Chapter 5 Weapons of Mass Influence: The Mental Triggers | p. 59 |
| Chapter 6 The Shot across the Bow: Your Pre-Prelaunch | p. 71 |
| Chapter 7 Sell Them What They Want: The Magic of Prelaunch | p. 83 |
| Chapter 8 Show Me the Money: It's Time to Launch! | p. 98 |
| Chapter 9 How to Start from Scratch: The Seed Launch | p. 113 |
| Chapter 10 How 1 Made a Million Dollars in a Single Hour: The JV Launch | p. 126 |
| Chapter 11 Creating a Business from the Ether: The Business Launch Formula | p. 138 |
| Chapter 12 Creating a Business You Love | p. 150 |
| Chapter 13 A Recipe for a Big Life | p. 161 |
| Chapter 14 It's Your Time to Launch | p. 175 |
| Acknowledgments | p. 181 |
| Glossary | p. 184 |
| About the Author | p. 189 |