Cover image for Transforming parish communications : growing the Church through new media
Title:
Transforming parish communications : growing the Church through new media
Author:
Landry, Scot.
Personal Author:
Publication Information:
Huntington, Indiana : Our Sunday Visitor, Inc., 2014.
Physical Description:
207 pages ; 22 cm
Summary:
""In this book, Scot Landry explains why it is critical for parishes, as hubs of the New Evangelization, to embrace new media. He indicates what the essential new media tools are for parishes today, shares practical strategies for how to implement them, and describes how these tools can transform parish communications." -- from the forward by Cardinal Seán O'Malley.
General Note:
Forward by Cardinal Seán O'Malley, O.F.M. CAP. -- Title page.
Language:
English
Contents:
Reaching the lost -- Encountering Christ in new media -- Overcoming fears and obstacles -- Parishes: animating hubs for Catholic new media -- Launching a new medis outreach initiative -- Consistant digital identity -- Website; the parish's virtual front door -- Blogs: intergrating communications -- Email, twitter, facebook: sharing and dialogue -- Electronic giving and the parish mission -- Conclusion.
ISBN:
9781612787244
Format :
Book

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BX2347.4 .L363 2014 Adult Non-Fiction Non-Fiction Area
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BX2347.4 .L363 2014 Adult Non-Fiction Open Shelf
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Summary

Summary

Transforming Catholic Into digital missionaries - ready and able to take the joy and warmth of the Gospel online, via social media, to infrequent inactive, or ex-Catholic around the corner or across the globe. Book jacket.


Author Notes

Scot Landry is a Catholic executive who has led numerous organizations including Catholic Voices USA, iCatholic Media, The Catholic Foundation of the Archdiocese of Boston and Boston Catholic Conferences. He is the former Cabinet Secretary for Catholic Media at the Archdiocese of Boston, in which he established and grew its new media ministry. Scot is a graduate of Harvard Business School and Harvard College and lives in suburban Boston with his wife and three children.


Table of Contents

Cardinal Sean O'Malley, O.F.M. Cap.
Forewordp. 12
Introductionp. 16
1 Reaching the Lostp. 25
2 Encountering Christ in New Mediap. 36
3 Overcoming Fears and Obstaclesp. 48
4 Parishes: Animating Hubs for Catholic New Mediap. 57
5 Launching a New Media Outreach Initiativep. 69
6 A Consistent Digital Identityp. 79
7 A Website: The Parish's Virtual Front Doorp. 86
8 Blogs: Integrating Communicationsp. 100
9 Email, Twitter, Facebook: Sharing and Dialoguep. 109
10 Electronic Giving and the Parish Missionp. 126
Conclusion: Growing the Church Through New Mediap. 141
Appendices: Introductionp. 146
Appendix I Parish Action Plans for the First 24 Months and for a Typical Weekp. 148
Appendix II New Media Messages for Various Parish Audiencesp. 161
Appendix III Rate Your Parish Website Toolp. 168
Appendix IV Parish Blog-Post Ideasp. 173
Appendix V Connecting Parishioners With the Universal Church and Helpful Catholic Resourcesp. 176
Appendix VI Integrating New Media Outreach with Other Forms of Parish Communicationsp. 181
Appendix VII Adopting Social Media Guidelines and Training Othersp. 188
Acknowledgmentsp. 199
Notesp. 202
About the Authorp. 207