Foreword by John Varvatos -- Preface -- Part I : Me. A young entrepreneur -- Coming to America -- Discovering TV and American culture -- Discovering junior achievement and learning about the capitalist business model -- My early jobs and their influence on me as an entrepreneur -- Who am I? -- KISS -- Learning about branding and the music business -- I am an entrepreneur -- Gene Simmons family jewels -- Philanthropy/Giving back -- Part II : You. Who are you? -- You-the me, inc. business model -- Role models -- Vacations, holidays, and other wastes of time -- Priorities/Practice what you preach -- Single or married? Career or family? -- Brilliant stupid ideas/Designing the right business model for you -- The importance of being able to sell yourself and tell your story -- Speak English -- Women entrepreneurs -- Kid entrepreneurs -- Failure : What doesn't kill you makes you stronger -- Investing -- In summary -- Acknowledgments.