Pitch perfect : how to say it right the first time, every time
Title:
Pitch perfect : how to say it right the first time, every time
Author:
McGowan, Bill, author.
Personal Author:
Edition:
First edition.
Publication Information:
New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2014]
Physical Description:
xi, 266 pages : illustrations ; 24 cm
Summary:
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Language:
English
Contents:
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
Added Author:
ISBN:
9780062273222
Format :
Book
