Title:
Street smart franchising
Author:
Mathews, Joe.
Personal Author:
Edition:
Second edition.
Publication Information:
[Irvine, Calif.] : Entrepreneur Press, [2011]
©2011
Physical Description:
xv, 271 pages ; 23 cm
Summary:
Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.
Language:
English
Contents:
1. What is a franchise? -- 2. Why should I invest in a franchise? -- 3. Understanding your behavior style -- 4. What does winning look like? -- 5. What does it to take to win as a franchisee? -- 6. The learning curve of a franchisee : from the launch to the zone -- 7. The evolution of the franchisee- franchisor relationship -- 8. Locating franchise opportunities -- 9. Following a six-step franchise investigation process.
Subject Term:
ISBN:
9781599184111
Format :
Book
