Cover image for Golden holocaust : origins of the cigarette catastrophe and the case for abolition
Golden holocaust : origins of the cigarette catastrophe and the case for abolition
Proctor, Robert, 1954-
Personal Author:
Publication Information:
Berkeley : University of California Press, [2011]

Physical Description:
x, 737 pages, 24 unnumbered pages of plates : illustrations ; 24 cm
The cigarette is the deadliest artifact in the history of human civilization. It is also one of the most beguiling, thanks to more than a century of manipulation at the hands of tobacco industry chemists. In "Golden Holocaust", Robert N. Proctor draws on reams of formerly-secret industry documents to explore how the cigarette came to be the most widely-used drug on the planet, with six trillion sticks sold per year. He paints a harrowing picture of tobacco manufacturers conspiring to block the recognition of tobacco-cancer hazards, even as they ensnare legions of scientists and politicians in a web of denial. Proctor tells heretofore untold stories of fraud and subterfuge, and he makes the strongest case to date for a simple yet ambitious remedy: a ban on the manufacture and sale of cigarettes.
pt. 1. The triumph of the cigarette. The flue-curing revolution -- Matches and mechanization -- War likes tobacco, tobacco likes war -- Taxation: the second addiction -- Marketing genius unleashed -- Sponsoring sports to sell smoke -- Parties, the arts, and extreme expeditions -- Clouding the Web: tobacco 2.0 -- pt. 2. Discovering the cancer hazard. Early experimental carcinogenesis -- Roffo's foray and the Nazi response -- "Sold American": tobacco-friendly research at the Medical College of Virginia -- A most feared document : Claude E. Teague's 1953 "Survey of Cancer Research" -- "Silent collaborators": clandestine cancer research financed by tobacco via the Damon Runyon Fund -- Ecusta's experiments -- Consensus, hubris, and duplicity -- pt. 3. Conspiracy on a grand scale. The Council for Tobacco Research: distraction research, decoy research, filibuster research -- Agnotology in action -- Measuring ignorance: the impact of industry disinformation on popular knowledge of tobacco hazards -- Filter flimflam -- The grand fraud of ventilation -- Crack nicotine: freebasing to augment a cigarette's "kick" -- The "light cigarette" scam -- Penetrating the universities -- Historians join the conspiracy -- pt. 4. Radiant filth and redemption. What's actually in your cigarette? -- Radioactivity in cigarette smoke: "three mile Marlboro" and the sleeping giant -- The odd business of butts--and the global warming wild card -- "Safer" cigarettes? -- Globalizing death -- What must be done -- Lexicon of tobacco industry jargon -- Timeline of global tobacco mergers and acquisitions -- Timeline of tobacco industry diversification into candy, food, alcohol, and other products.
Format :


Call Number
Material Type
Home Location
Item Holds
HD9135 .P76 2011 Adult Non-Fiction Non-Fiction Area

On Order