Custom nation : why customization is the future of business and how to profit from it
Title:
Custom nation : why customization is the future of business and how to profit from it
Author:
Flynn, Anthony, 1983-
Personal Author:
Publication Information:
Dallas, Tex. : BenBella Books, [2012]
©2012
Physical Description:
xii, 240 pages : illustrations ; 21 cm
Summary:
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.
Language:
English
Contents:
21st century's custom revolution -- End of mass production : how America became a custom nation -- Custom generation : why the 21st century's consumers want custom everything -- Paradox of choice -- Made in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are) -- Future of commerce : customize everything, everywhere, all the time -- Launching your new CIY business -- Adding CIY to your existing business -- Seven crucial lessons of customizing -- Customize your marketing -- Keep growing your CIY business.
ISBN:
9781937856106
Format :
Book
