Cover image for Steel's : a forgotten stock market scandal from the 1920s
Steel's : a forgotten stock market scandal from the 1920s
Title:
Steel's : a forgotten stock market scandal from the 1920s
Author:
Dyer, Dave.
Personal Author:
Edition:
First edition.
Publication Information:
Syracuse, New York : Syracuse University Press, 2013.

©2013
Physical Description:
xxx, 157 pages : illustrations, portraits ; 24 cm
Language:
English
Contents:
The man who did almost everything right : the right business at the right time in the right place -- The creative promise of the L.R. Steel Company : ten thousand lollipops -- Inventing the infomercial : fifty endings -- The life of a salesman at the L.R. Steel Company : "how's yer pep?" -- The stores : the best fifty-cent chicken dinner in Canada -- The Denver miracle : "meet me at Steel's corner" -- The late-night meeting : "well, folks, here we are" -- L.R.'s last train ride : "I was awakened by a peculiar sound" -- Was it a Ponzi scheme? : Would a crook live next to a chicken farm? -- What went wrong? : failure is an option -- The legacy of failure : life goes on-- or not.
Personal Subject:
ISBN:
9780815610120
Format :
Book