Ninja innovation : the ten killer strategies of the world's most successful businesses
Title:
Ninja innovation : the ten killer strategies of the world's most successful businesses
Author:
Shapiro, Gary.
Personal Author:
Edition:
First edition.
Publication Information:
New York : William Morrow, [2013]
©2013
Physical Description:
xi, 244 pages ; 22 cm
Summary:
The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.
Language:
English
Contents:
Introduction: The way of the ninja -- Your goal is victory -- Your strike force -- In war, risk is unavoidable -- Prepare for battle -- The art of war -- The ninja code -- Ninjas break the rules -- Innovate or die -- An army of ninjas -- The shadow warrior -- Epilogue: The international CES killer strategy.
Subject Term:
ISBN:
9780062242327
Format :
Book
