Cover image for Fresh passion : get a brand or die a generic
Title:
Fresh passion : get a brand or die a generic
Author:
Brown, Michael D., 1972-
Personal Author:
Edition:
First edition.
Publication Information:
Austin, Tex. : Greenleaf Book Group, [2013]

©2013
Physical Description:
xxi, 215 pages ; 24 cm
Language:
English
ISBN:
9781608324118
Format :
Book

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BF697.5.S44 B76 2013 Adult Non-Fiction Non-Fiction Area
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BF697.5.S44 B76 2013 Adult Non-Fiction Open Shelf
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BF697.5.S44 B76 2013 Adult Non-Fiction Open Shelf
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Summary

Summary

It's never too late to create a winning brand that will guarantee you long-term personal and professional success taht does not waver - even when the economy starts to shake.


Author Notes

Michael D. Brown is a sought-after speaker, management expert, and author of Fresh Customer Service®: Treat the Employee as #1 and the Customer as #2 and You Will Get Customers for Life. He has over fifteen years of experience helping companies and individuals achieve results and has held numerous leadership positions at Fortune Global 100 Companies. Michael is a leading authority on fresh results and has motivated and helped hundreds of individuals and entrepreneurs create and deliver a competitive personal brand that yields exponential personal and professional success.

For more information about Michael please visit:
www.MyFreshBrand.com
www.TheMichaelDBrown.com



Reviews 1

Publisher's Weekly Review

The latest from leadership coach Brown (Fresh Customer Service) features glib, used-car salesman advice on personal branding. According to Brown, it's not enough to do good work under the radar. In addition, you need to build a personal brand that offers value to others at your organization, as well as clients and customers. Early in his career (while in college), Brown developed the Fresh PASSIONr system; the acronym stands for "Preparing Yourself, Aspiring to Reach Your Goals, Staying Laser-Focused, Selling Your Value, Invigorating Yourself, Omitting the Negative, and Nailing the Brand." He lays out the framework for building a personal brand, encouraging readers to thoroughly assess themselves and sell their own value to those who can help build their careers. The book moves quickly, thanks to gimmicky segments like "Your Perfect Day" worksheets (high-level goal-setting), "Brownie Points" (tales of his own experience), "Quotable Notables" (stories of "branded" people like Oprah, Arnold Schwarzenegger, Stephen King, and Pablo Picasso), "6.5 Steps Towards Achieving..." for each section, and "Doggie Bags" (takeaways). While the exercises are useful, Brown's relentless catchphrases, pitches for his own site, and hyperactive tone will make readers feel like they're sitting through a time-share pitch. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved.


Table of Contents

Prefacep. vii
Acknowledgmentsp. xv
About this Fresh Green Bookp. xix
1 Get a Brand or Die a Genericp. 1
2 Achieving Freshnessp. 17
3 fresh Passion: Preparing Yourselfp. 39
4 fresh Passion: Aspiring to Reach Your Goalsp. 61
5 fresh Passion: Staying Laser-Focusedp. 81
6 fresh Passion: Selling your Valuep. 101
7 fresh Passion: Invigorating Yourselfp. 131
8 fresh Passion: Omitting the Negativep. 149
9 fresh Passion: Nailing the Brandp. 169
Final Thoughts: the Last Bite of the Browniep. 209
About Michael D. Brownp. 217
About Michael D. Brown's Brand Logop. 221