Cover image for Small business for dummies
Title:
Small business for dummies
Author:
Tyson, Eric.
Personal Author:
Edition:
Fourth edition.
Publication Information:
Hoboken, NJ : Wiley Pub., Inc., [2012]

©2012
Physical Description:
xx, 411 pages : illustrations ; 24 cm.
Summary:
This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth.
General Note:
Includes index.
Language:
English
Contents:
Becoming an entrepreneur -- Buying an existing business -- Running a successful small business -- Keeping your business in business -- The part of tens.
Added Author:
ISBN:
9781118083727
Format :
Book

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Summary

Summary

The leading resource for starting and running any small business

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.

How start-up and established small businesses can use the Small Business Jobs Act to their advantage Enhanced and expanded coverage on using technology in your small business Hiring employees using online resources including LinkedIn, Facebook, and other social media sites New coverage of the recent health care bill, health savings accounts, and their implications for small business Updated coverage of the best places to get small business loans What it takes to achieve and maintain success in an ever-changing economic landscape

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.


Author Notes

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek , The Wall Street Journal , Los Angeles Times , Chicago Tribune , and Forbes .

Jim Schell is the resident entrepreneur for Small Business School , a weekly television program for PBS and Voice of America .


Table of Contents

Introductionp. 1
Part I Becoming an Entrepreneurp. 9
Chapter 1 Is Small Business for Youp. 11
Chapter 2 Laying Your Personal Financial Foundationp. 27
Chapter 3 Finding Your Nichep. 41
Chapter 4 First Things First: Crafting Your Business Planp. 57
Chapter 5 Making Financing, Ownership, and Organizational Decisionsp. 77
Part II Buying an Existing Businessp. 105
Chapter 6 Exploring Buying a Businessp. 107
Chapter 7 Finding the Right Business to Buyp. 117
Chapter 8 Evaluating a Business to Buyp. 131
Chapter 9 Negotiating Terms and Sealing the Dealp. 149
Part III Running a Successful Small Businessp. 161
Chapter 10 The Owner's Responsibilities in the Start-Up and Beyondp. 163
Chapter 11 Marketing: Products, Pricing, Distribution, Promotion, and Salesp. 191
Chapter 12 Tapping Technologyp. 221
Chapter 13 Keeping Your Customers Loyalp. 233
Chapter 14 Managing Profitability and Cashp. 245
Chapter 15 Learning from the Experiences of Othersp. 271
Part IV Keeping Your Business in Businessp. 283
Chapter 16 Finding and Keeping Superstar Employeesp. 285
Chapter 17 Providing Employee Benefitsp. 313
Chapter 18 Handling Regulatory and Legal Issuesp. 333
Chapter 19 Mastering Small-Business Taxesp. 347
Chapter 20 Cultivating a Growing Businessp. 361
Part V The Part of Tensp. 381
Chapter 21 Ten Mistakes You Don't Want to Makep. 383
Chapter 22 Ten Tips for Small-Business Successp. 391
Indexp. 399