Title:
Influence : the psychology of persuasion
Author:
Cialdini, Robert B.
Personal Author:
Edition:
Revised edition ; first Collins business essentials edition.
Publication Information:
New York : Collins, [2007]
©2007
Physical Description:
xiv, 320 pages : illustrations, portraits ; 21 cm
Summary:
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Language:
English
Contents:
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
ISBN:
9780061241895
Format :
Book
