Effective fundraising for nonprofits : real-world strategies that work
Title:
Effective fundraising for nonprofits : real-world strategies that work
Author:
Bray, Ilona M., 1962-
Personal Author:
Edition:
Third edition.
Publication Information:
Berkeley, CA : Nolo, [2010]
©2010
Physical Description:
512 pages : illustrations ; 23 cm
Summary:
Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more. Written in plain English, Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to: work with individual donors; analyze the donor base; plan special events; solicit grants from foundations and corporations; get media coverage; use the Web to further goals; start a side business to raise funds. The 3rd edition is updated to include a new focus on fundraising in the down economy. And, the latest studies on who gives the most and why; and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, and guidelines for the new IRS Form 990.
General Note:
Includes index.
Language:
English
Contents:
Your fundraising companion -- Fundraising tools -- Developing your fundraising plan -- Attracting individual supporters -- How to keep the givers giving -- Midscale & major donors -- Funds from the great beyond : bequests & planned gifts -- Special events -- Raising money through business or sales activities -- Seeking grants from foundations, corporations, & government -- Creating printed communications materials -- Designing your website to draw in donors -- Media outreach.
ISBN:
9781413312539
Format :
Book
