The basics about best practices. Best practice basics ; The art of implementation -- Best practices for the perfect start-up. Starting your business ; Getting down to business ; Developing your strategy -- Best practices for the first two years. Beyond the initial business plan ; Creating your strategic plan ; The right team ; Sales and marketing goals ; Best practices for customer service -- Best practices for running your business. Risk management ; Managing the money ; Investing in your employees ; Human resources ; The right side of the law ; Your information technology infrastructure -- Best practices for bringing in revenue. Product and service development ; The perfect sales team ; Customer-driver marketing -- Best practices for growing your business. Innovate for success ; Expanding your business.