Cover image for Pitch anything : an innovative method for presenting, persuading and winning the deal
Title:
Pitch anything : an innovative method for presenting, persuading and winning the deal
Author:
Klaff, Oren.
Personal Author:
Publication Information:
New York : McGraw-Hill, [2011]

©2011
Physical Description:
vii, 225 pages ; 24 cm
General Note:
Includes index.
Language:
English
Contents:
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
ISBN:
9780071752855
Format :
Book