Cover image for The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Title:
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Author:
Saad, Gad.
Personal Author:
Publication Information:
Amherst, N.Y. : Prometheus Books, 2011.
Physical Description:
374 pages, 12 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm
Language:
English
Contents:
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
ISBN:
9781616144296
Format :
Book

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HF5415.32 .S18 2011 Adult Non-Fiction Non-Fiction Area
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