Cover image for Car guys vs. bean counters : the battle for the soul of American business
Car guys vs. bean counters : the battle for the soul of American business
Title:
Car guys vs. bean counters : the battle for the soul of American business
Author:
Lutz, Robert A.
Personal Author:
Publication Information:
New York : Portfolio/Penguin, [2011]

©2011
Physical Description:
xii, 241 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
General Note:
Includes index.
Language:
English
Contents:
The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.
ISBN:
9781591844006
Format :
Book