Planning and implementing your major gifts and planned giving program. Building your program. Identifying, researching, and rating major gift prospects -- Cultivating and soliciting major gifts -- Securing lead gifts (Rodney P. Kirsch, Martin W. Shell) -- Connecting major gifts and planned giving -- Implementing a planned giving program -- Marketing planned gifts -- Understanding the gift options and tax consequences. Outright gifts -- Life income gifts -- Bequests and remainder interests -- New and advanced planned giving techniques -- Major gifts and planned giving resource guide. Resource guide contents. Nonprofit key word search -- Estimating net worth -- Web-based research -- Research profile formats -- How to close the gift -- Letter proposal -- Full proposal -- Wills seminar program system -- Planned giving strategic]lan -- gift acceptance policies -- Gift agreement templates -- Planned giving newsletters -- Sample planned giving brochures -- Guide to giving -- Personal financial planner -- Planned giving honor roll -- Rules regarding charitable tax deductions -- Templates for drafting trusts -- Sample charitable lead trust.