The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
Title:
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
Author:
Rose, Frank.
Personal Author:
Publication Information:
New York : W.W. Norton & Co., [2011]
©2011
Physical Description:
354 pages ; 22 cm
Summary:
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Language:
English
Contents:
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
ISBN:
9780393076011
Format :
Book
