Cover image for How to publish a Kindle book with Amazon.com : everything you need to know explained simply
Title:
How to publish a Kindle book with Amazon.com : everything you need to know explained simply
Author:
Reeser, Cynthia, 1977-
Personal Author:
Publication Information:
Ocala, Fla. : Atlantic Pub. Group, [2011]

©2011
Physical Description:
288 pages ; 23 cm
Language:
English
Contents:
Power to the people : the revolutionary Amazon Kindle -- Getting started : Amazon and the digital text platform -- Cashing in : the Amazon payment process -- Creating and publishing a Kindle ebook using digital text platform -- Publishing for mobipocket and mobile devices -- Kindle publishing for blogs, newspapers & magazines -- Marketing and promotion -- Making the most of the Internet and social media -- Reviews and managing published work -- Generating ideas for new content -- Up to date : staying abreast of changes in the industry.
ISBN:
9781601384041
Format :
Book

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Z286.E43 R44 2011 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

âeoeWhether you are publishing your first book for the Kindle or your tenth, How to Publish a Kindle Book With Amazon.com: Everything You Need to Know Explained Simply is a fantastic resource. In it, Cynthia Reeser presents a thorough and hon- est picture of what it takes to create a successful Kindle book âe" from idea, to âe~print,âe(tm) to reader. If you are looking to publish in e-ink for the first time, this book will save you countless hours and headaches as Reeser walks you through each step of the process. But even if you already have Kindle titles for sale, this book will help you streamline your process for your next title. I know that I, for one, will refer to it constantly while producing Folded Wordâe(tm)s next Kindle book.âeâe" J.S. Graustein, Managing Editor | Folded Word | www.foldedword.com

This book is a complete guide for anyone who has discovered the exciting new prospect of publishing an Amazon Kindle book âe" but does not know where to start. Using this book as your sole learning device, you will be introduced to the development and history of electronic publishing and the origins of the Kindle, as well as the primary pros and cons between print and digital books.

Authors and publishers with experience in electronic publishing were interviewed for this book to provide you an insider look at the e-publishing platform and process. You will learn how to target your book to the right demographic through social media and publicity outlets, and learn what you can do to promote your book in Amazonâe(tm)s online inventory. Furthermore, you will gain insight on the basics of Web promotion and the pros and cons of hiring an agent and submitting your manuscript to publishing houses.

From following technology updates to abiding by modern copyright laws, and from troubleshooting published content to developing new content ideas, this book covers every aspect of the groundbreaking eBook industry.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.


Author Notes

Cynthia Reeser is the editor-inchiefand founder of a quarterlyliterary journal, Prick of the Spindle, andis a practicing visual artist whose workhas been featured on several book covers.Her works of criticism, nonfiction,and poetry are widely published in bothprint and online media.


Table of Contents

Forewordp. 15
Introductionp. 17
Chapter 1 Power to the People: the Revolutionary Amazon Kindlep. 27
Liberation from Traditional Publishing Standardsp. 27
A Brief History of Electronic Publishing and Digital Booksp. 28
Meet Kindle: A Brief Introduction to Amazon's Kindle Electronic Readerp. 31
Kindlep. 32
Kindle 2p. 32
Kindle DXp. 33
What Kindle Provides for Readersp. 34
Conveniencep. 34
Discount pricingp. 35
Diversity of contentp. 36
Refundsp. 37
Advantages and Disadvantages of Electronic Publishing for Authorsp. 39
Traditional publishingp. 39
Comparing Electronic Publishingp. 40
Editingp. 41
Marketing and promotionp. 43
Electronically Publishing Through Amazonp. 44
Advantagesp. 44
Disadvantagesp. 45
Print-on-Demand (POD) Publishing and CreateSpacep. 46
CreateSpacep. 48
Considerations of Self-Publishingp. 50
Reality Check: Setting Realistic Expectationsp. 51
Kindle Competitionp. 53
Chapter 2 Getting Started: Amazon and the Digital Text Platformp. 55
Setting Up an Account Using the Amazon Web Pagep. 55
Registration processp. 55
Setting Up an Account Using the Digital Text Platform Web Pagep. 56
"My Account" pagep. 56
Overview of Digital Text Platformp. 58
Open beta version of publishing softwarep. 58
Community support forump. 59
Drawbacksp. 59
Benefitsp. 61
ISBNs and UPC/Bar Codesp. 62
Chapter Conclusionp. 64
Chapter 3 Cashing in: The Amazon Payment Processp. 67
How Amazon Pays Authorsp. 67
Royalty rates and royaltiesp. 67
Digital Text Platform My Reports Pagep. 70
Sales ranking vs. actual copies soldp. 71
Royalty Rates and Services of Competing Digital Publishersp. 71
Royalties in the Traditional Publishing Industryp. 73
Types of Contractsp. 74
Payment in the Print Marketp. 75
Further Examination of the Traditional Publishing Industry: Literary Agentsp. 79
Protecting Profit: Self-Employment, Taxes, and Accountingp. 82
Freelancing versus traditional employment: business and taxesp. 82
What is being soldp. 84
Protecting the Product: Basic Copyright Lawp. 85
Chapter Conclusionp. 87
Chapter 4 Creating and Publishing a Kindle Ebook Using Digital Text Platformp. 89
Protecting Written Workp. 89
Copyright page and informationp. 89
Amazon's Security Measurep. 91
Formatsp. 93
Acceptable formatsp. 93
Idiosyncrasies of different formatsp. 93
Preparation for publicationp. 94
Graphics and Imagesp. 95
Book coversp. 98
DTP for Mac Usersp. 102
Uploading a Book Using Amazon's Digital Text Platformp. 103
Details to enterp. 103
Check Your Details and Uploadp. 115
Enter pricep. 117
Publishp. 118
Troubleshooting, Editing, and Removing Published Contentp. 119
Resolving problemsp. 119
Revising published workp. 119
Removing published workp. 120
Chapter 5 Publishing for Mobipocket and Mobile Devicesp. 127
Publishing for the Mobile Userp. 127
Advantages of Mobipocketp. 129
Disadvantages of Mobipocketp. 130
Putting the Mobipocket Creator to workp. 130
Uploading a Filep. 132
Uploading a cover imagep. 133
Table of contentsp. 135
Book settingsp. 139
Metadatap. 140
EBook Title and Authorp. 140
Publisherp. 141
ISBNp. 141
Languagep. 141
Main subjectp. 142
Descriptionp. 142
Reviewp. 143
Publishing Date and Adult Onlyp. 143
For the retail stores: metadata cover artp. 143
Demo PRC filep. 144
Suggested Retail Price and territory restrictionp. 144
Guide propertiesp. 145
Build Publication: Generating the .PRC Filep. 145
Create a New Publisher Accountp. 148
Activate Your eBookp. 149
Chapter 6 Kindle Publishing for Blogs, Newspapers, & Magazinesp. 153
Introductionp. 153
Add Newspaper/Magazinep. 156
Publication detailsp. 156
Feeds & Previewp. 160
Step 1 Review Documentationp. 160
Step 2 Add your RSS feed(s)p. 164
Step 3 Preview your feed qualityp. 165
Contacts, Schedule & Pricingp. 168
Detailsp. 168
Chapter 7 Marketing and Promotionp. 175
Pricingp. 175
Amazon standardsp. 175
Selecting a pricep. 176
Amazon Sales Rankp. 177
How Sales Rank worksp. 177
Promotionsp. 179
Promotion tipsp. 180
You, the professionalp. 185
Chapter 8 Making the Most of the Internet and Social Mediap. 191
Establishing a Presence on Amazonp. 191
Author Centralp. 192
Establishing a Presence on the World Wide Webp. 199
Blogp. 199
Web sitep. 200
Chapter 9 Reviews and Managing Published Workp. 211
Reviewsp. 211
Book reviews and publicityp. 211
Encouraging reviews of your work for Amazonp. 214
Monitoring reviews and how to treat good and badp. 216
On Amazonp. 216
Other Web sites and in print publicationsp. 217
Tracking Sales Consistencyp. 218
Keeping Published Content Currentp. 219
Chapter 10 Generating Ideas for New contentp. 223
Sparking Ideasp. 223
Mining the Best-Seller Listp. 224
Current Trends, Fads, and Hot Topicsp. 225
Journaling and Observationp. 226
Life Experiencep. 229
Looking to the Mediap. 230
Brainstorming and Mind-Mappingp. 231
Getting Ideas Down on Paperp. 232
Writing Best Practicesp. 234
Short Formp. 236
Writing a Seriesp. 237
Chapter 11 Up to Date: Staying Abreast of Changes in the Industryp. 241
Keeping a Finger on the Collective Pulsep. 241
Making Google Work For Youp. 242
Google Alertsp. 242
Google Analyticsp. 243
Twitter and Social Media Marketingp. 243
Twitter basicsp. 243
Using Twitter as a marketing and promotional toolp. 246
Social Media Toolsp. 250
Amazon Community Forumsp. 252
Conclusionp. 255
Appendix A

p. 259

Web sites and/or blogs related to eBooks, digital publishing, and other author resourcesp. 259
Web sites and/or blogs related to Kindlep. 260
Appendix B

p. 261

Common HTML termsp. 261
HTML Basicsp. 262
Common HTML Tagsp. 265
Appendix C

p. 269

Sample Press Releasep. 269
Appendix D

p. 271

Sample Review Queryp. 271
Appendix E

p. 273

Sample Review Slipp. 273
Bibliographyp. 275
Links to Online Kindle Resourcesp. 276
Author Biographyp. 281
Indexp. 283