The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
Title:
The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
Author:
Scott, Walter Dill, 1869-1955.
Personal Author:
Uniform Title:
Theory of advertising
Publication Information:
LaVergne, TN : Bibliolife, 2011, c1916.
Physical Description:
xii, 239 pages : illustrations ; 24 cm
General Note:
Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co.
Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1916)
Includes index.
Language:
English
Subject Term:
ISBN:
9781437432367
9781103411412
Format :
Manuscript
