Cover image for It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile
Title:
It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile
Author:
Avrin, David.
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], [2010]

©2010
Physical Description:
xxii, 216 pages ; 24 cm
Summary:
"In 'It's Not Who You Know--It's Who Knows You!', Avrin shows you how to seize every opportunity to showcase your brand, whether storefront, or street corner. While everyone seems to be preaching the gospel of networking, who you know is who knows you. After all, you raising the profile of your business and brand, they can certainly know you! You'll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike--as well as your haven't thought of. He provides the tools to characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message" -- inside cover.
Language:
English
Contents:
Your brand -- Creating awareness -- The pitch.
ISBN:
9780470483244
Format :
Book