Cover image for Investigating the use of sex in media promotion and advertising
Title:
Investigating the use of sex in media promotion and advertising
Author:
Reichert, Tom.
Publication Information:
Binghamton, NY : Best Business Books, [2007]

©2007
Physical Description:
xviii, 198 pages : illustrations ; 22 cm
General Note:
"Co-published simultaneously as Journal of Promotion Management, Volume 13, Number 1/2 2007."
Language:
English
Contents:
Foreword / Leonard Reid -- Preface -- Introduction -- Overview -- The ageless allure : sex, media, and marketing / Tom Reichert -- Television programming -- All the news that's fit to see? The sexualization of television news journalists as a promotional strategy / Michael Nitz, Tom Reichert, Adonica Schultz Aune, André Vander Velde -- Bump, set, spike : an analysis of commentary and camera angles of women's beach volleyball during the 2004 Summer Olympics / Kimberly L. Bissell, Andrea M. Duke -- Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema / Yinjiao Ye, Shuhua Zhou -- Shock jocks and music videos -- Sex and shock jocks : an analysis of the Howard Stern and Bob & Tom shows / Lawrence Soley -- Selling music with sex : the content and effects of sex in music videos on viewer enjoyment / R. Glenn Cummins -- Magazines -- Promoting sexy images : case study scrutinizes Maxim's cover formula for building quick circulation and challenging competitors / Jacqueline Lambiase -- Consumer responses to sexual magazine covers on a men's magazine / Tom Reichert -- Advertising -- A cross-cultural and cross-media comparison of female nudity in advertising / Hye-Jin Paek, Michelle R. Nelson -- Selling with sex in sin city : the case of the Hard Rock Hotel Casino / Erika Engstrom -- Index.
Subject Term:
Added Author:
Added Uniform Title:
Journal of promotion management.
ISBN:
9780789037282

9780789037299
Format :
Book