Cover image for Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money
Title:
Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money
Author:
Levinson, Jay Conrad.
Personal Author:
Publication Information:
Irvine : Entrepreneur Press, [2010]

©2010
Physical Description:
xxiv, 336 pages ; 23 cm
General Note:
Includes index.
Language:
English
Contents:
What nonprofits need is better marketing -- Getting to know nonprofit guerrilla marketing -- The guerrilla marketer's personality -- How to turn your mission statement into a marketing tool -- Guerrillas focus on people -- Guerrillas understand their marketplace -- Mini-, maxi-, and e-media weapons -- Info-, human-, and non-media weapons -- Attributes and attitudes of your organization -- Guerrilla publicity -- Guerrilla marketing on the web -- Guerrilla social media -- Niche marketing guerrilla style -- Meeting needs while changing minds -- Expressing your organization's unique identity -- Cultivating winning relationships for your nonprofit -- Seven golden rules for fundraising success -- Seven platinum rules for recruiting volunteers -- Guerrilla marketing behavior change -- Launching and maintaining your marketing attack.
ISBN:
9781599183749
Format :
Book