Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry
Title:
Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry
Author:
Taylor, Alex, 1945-
Personal Author:
Publication Information:
New Haven [Conn.] : Yale University Press, [2010]
©2010
Physical Description:
xv, 254 pages ; 25 cm
General Note:
Includes index.
Language:
English
Contents:
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
Corporate Subject:
ISBN:
9780300158687
Format :
Book
