Cover image for What Americans really want-- really : the truth about our hopes, dreams, and fears
Title:
What Americans really want-- really : the truth about our hopes, dreams, and fears
Author:
Luntz, Frank I.
Personal Author:
Edition:
First edition.
Publication Information:
New York : Hyperion, [2009]

©2009
Physical Description:
xxxiv, 302 pages ; 24 cm
Summary:
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
Language:
English
ISBN:
9781401322816
Format :
Book