Cover image for Guerrilla marketing for dummies
Title:
Guerrilla marketing for dummies
Author:
Margolis, Jonathan.
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, [2008]

©2008
Physical Description:
xxiv, 351 pages : illustrations ; 24 cm.
Language:
English
Contents:
pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods... the power of the press -- pt. 6. You scratch my back... -- pt. 7. The part of tens.
Added Author:
ISBN:
9780470289679
Format :
Book