Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Title:
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Author:
Penenberg, Adam L.
Personal Author:
Edition:
First edition.
Publication Information:
New York : Hyperion, [2009]
©2009
Physical Description:
ix, 274 pages : illustrations ; 25 cm
Summary:
From Google to Facebook, the author delves into how a "viral loop, " a situation where using a product means needing to share it with others, can make an online business a success.
Language:
English
Contents:
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
ISBN:
9781401323493
Format :
Book
