Cover image for Switch : how to change things when change is hard
Title:
Switch : how to change things when change is hard
Author:
Heath, Chip.
Personal Author:
Edition:
1st ed.
Physical Description:
305 p. ; 22 cm.
Summary:
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Language:
English
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Subject Term:
Added Author:
ISBN:
9780385528757
Format :
Book