Cover image for Inside the mind of the shopper : the science of retailing
Title:
Inside the mind of the shopper : the science of retailing
Author:
Sorensen, Herb, 1944-
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., [2009]

©2009
Physical Description:
xix, 227 pages : illustrations ; 24 cm
Language:
English
Contents:
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
ISBN:
9780137126859
Format :
Book

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HF5429 .S5937 2009 Adult Non-Fiction Non-Fiction Area
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