Cover image for The accidental library marketer
Title:
The accidental library marketer
Author:
Dempsey, Kathy, 1965-
Personal Author:
Publication Information:
Medford, N.J. : Information Today, [2009]

©2009
Physical Description:
xvi, 294 pages : illustrations ; 23 cm
Language:
English
Contents:
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
ISBN:
9781573873680
Format :
Book