What is this YouTube of which you speak? -- Storytelling and directing -- 99-cent film school: shooting, editing, and rendering -- Creating your very own channel -- Broadcasting yourself: user-generated content -- Rebroadcasting: commercial content -- Building your audience -- Community: where do you fit in? -- Hacking the system: how to cheat (and why you shouldn't') -- Reaching the world -- Money money money! -- Beyond the 'Tube -- Becoming a success story -- Closing arguments -- Interviews with other YouTube rock stars.