Cover image for Attitude research under the sun
Attitude research under the sun
Title:
Attitude research under the sun
Author:
Attitude Research Conference (9th : 1978 : Tarpon Springs, Fla.)
Conference Author:
Attitude Research Conference (9th : 1978 : Tarpon Springs, Fla.)
Publication Information:
Chicago : American Marketing Association, [1979]
Physical Description:
x, 215 pages ; 23 cm
Language:
English
Subject Term:
Attitude (Psychology) -- Testing -- Congresses.

Marketing research -- Congresses.

Consumers -- Attitudes -- Congresses.
Added Author:
Eighmey, John, 1944-
ISBN:
9780877571155
Format :
Book

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