How to sell yourself -- The applicant-employer fit -- Who is the prime suspect for the job you want? -- How to read a job ad -- Reading job descriptions -- Do you fit the job? -- What sort of person are you? -- Making the perfect fit -- Presenting your resume -- Mind your language! -- Using competency statements -- Telling tales: using storytelling techniques on your resume -- Using career objectives and career summary statements -- Cover letters -- Addressing selection criteria -- Resume makeovers -- Tricky resume issues -- Turning around bad situations : layoffs and rejections -- Getting your resume online -- Internet sites and other resources.