A mission statement is not the same as a sense of mission -- When everyone points north : developing a clear decision-making framework and business model -- The power of a breakthrough goal -- Break out the big brass brand -- Bold moves and best practices -- Building the best staff -- Inspiring the best work : managing nonprofit employees -- Recruiting and guiding volunteers and the board of directors -- Influencing public policy : nonprofit advocacy and lobbying -- Heart-to-heart alliances : becoming a partner of choice.