Cover image for Marketing in the public sector : a roadmap for improved performance
Marketing in the public sector : a roadmap for improved performance
Title:
Marketing in the public sector : a roadmap for improved performance
Author:
Kotler, Philip.
Personal Author:
Kotler, Philip.
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., [2007]

©2007
Physical Description:
xv, 332 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Government productivity.

Public administration -- Citizen participation.

Administrative agencies -- Management.
Added Author:
Lee, Nancy, 1932-
Electronic Access:
Table of contents only
http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
ISBN:
9780131875159
Format :
Book

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