Mastering the hype cycle : how to choose the right innovation at the right time
Title:
Mastering the hype cycle : how to choose the right innovation at the right time
Author:
Fenn, Jackie.
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business Press, [2008]
©2008
Physical Description:
xviii, 237 pages : illustrations ; 24 cm.
Language:
English
Contents:
Hype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the innovation candidates -- Rank : prioritizing the candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer : making it happen -- Future cycles.
Added Author:
ISBN:
9781422121108
Format :
Book
