Cover image for Sport marketing
Title:
Sport marketing
Author:
Mullin, Bernard James.
Personal Author:
Edition:
Third edition.
Publication Information:
Champaign, IL : Human Kinetics, [2007]

©2007
Physical Description:
xii, 539 pages : illustrations ; 29 cm
Language:
English
Contents:
The special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come -- Appendix A : Sport industry organizations -- Appendix B : Sample surveys.
Electronic Access:
Table of contents only
http://www.loc.gov/catdir/toc/ecip074/2006035638.html
ISBN:
9780736060523
Format :
Book

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GV716 .M85 2007 Adult Non-Fiction Non-Fiction Area-Oversize
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