Cover image for The entrepreneur's guide to marketing
Title:
The entrepreneur's guide to marketing
Author:
Everett, Robert F.
Personal Author:
Publication Information:
Westport, Conn. : Praeger, [2009]

©2009
Physical Description:
xvi, 179 pages : illustrations ; 25 cm.
Language:
English
Contents:
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
ISBN:
9780313350481
Format :
Book