Yuengling : a history of America's oldest brewery
Title:
Yuengling : a history of America's oldest brewery
Author:
Noon, Mark A., 1958-
Personal Author:
Publication Information:
Jefferson, N.C. ; London : McFarland & Co., Inc, [2005]
©2005
Physical Description:
x, 221 pages : illustrations ; 26 cm
Summary:
"Beginning with the brewery's founding in 1829 by D.G. Yuengling. Chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, leading to Yuengling's resurgence on the national scene"--Provided by publisher.
Language:
English
Contents:
The pioneer brewer -- The sons and the saloons -- Prohibition ... and perseverance -- Surviving the "shakedown" -- Getting bigger in the micro boom -- Something to be proud of -- Yuengling chronology.
Personal Subject:
Corporate Subject:
ISBN:
9780786419722
9780786437580
Format :
Book
