Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : Earth Friendly Moving -- Unfuckers united : the rise, fall, and resurrection of Nau Clothing -- Cleaning up in a crowded marketplace : Seventh Generation -- Building green : Michelle Kaufmann Designs and Green Key Real Estate -- Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific -- Driving fast in the green lane : Tesla Motors, CalCars.org, Hymotion, and Southern California Edison -- Marketing your green expertise : Mohawk Fine Papers and Time Inc. -- Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm -- Sustainable living : Interface Inc. and YOLO Colorhouse -- Think big or go home : TerraCycle -- The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.