Cover image for The gort cloud : the invisible force powering today's most visible green brands
Title:
The gort cloud : the invisible force powering today's most visible green brands
Author:
Seireeni, Richard, 1949-
Personal Author:
Publication Information:
White River Junction, Vt. : Chelsea Green Pub., [2008]

©2008
Physical Description:
308 pages ; 24 cm
Language:
English
Contents:
Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : Earth Friendly Moving -- Unfuckers united : the rise, fall, and resurrection of Nau Clothing -- Cleaning up in a crowded marketplace : Seventh Generation -- Building green : Michelle Kaufmann Designs and Green Key Real Estate -- Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific -- Driving fast in the green lane : Tesla Motors, CalCars.org, Hymotion, and Southern California Edison -- Marketing your green expertise : Mohawk Fine Papers and Time Inc. -- Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm -- Sustainable living : Interface Inc. and YOLO Colorhouse -- Think big or go home : TerraCycle -- The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.
Added Author:
ISBN:
9781603580618
Format :
Book

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HF5413 .S45 2008 Adult Non-Fiction Non-Fiction Area
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