Looking at the elephant -- Staying in focus : television and attention -- Going to school : television and education -- Naughty or nice? television's effects on aggression and prosocial behaviors -- Asleep at the switch : television and sleep problems -- Does the screen add or remove 10 pounds? television, body image, and obesity -- Risky behavior and risky business : sex, booze, and MTV -- The captive wallet : children and the TV marketing juggernaut -- Getting to mindful viewing : rethinking, restructuring, and reducing television -- Epilogue : making television work for all children -- Appendix 1: selected emphasis areas of television programs by age -- Appendix 2: internet resources for parents.