Introduction -- Making great web video -- Things change fast on the Web -- Keeping your viewers in mind -- What makes web video different -- You can't always control what your audience will see -- Producing for a Web-savvy audience -- Production values and goals -- Building a team to make better video -- Use what you know -- Start with a great idea -- Plan for success -- Managing your production -- Ask questions -- Plan your shots -- Check out the location -- budget shapes and defines your project -- PUt it all together -- Project : 15 minutes to your video online -- Shooting for the Web -- Making video work on the Web -- gear you'll need -- Prosumer cameras -- Get the most out of the camera you have -- Use a tripod -- Capturing good-quality audio for Web video -- Microphones you'll need -- Cables and connectors -- Headphones -- Tape -- Portable hard drives -- Techniques for better Web video -- Take your camera off autopilot -- White balance -- Auto focus -- Auto exposure -- Viewfinder settings to monitor exposure -- Image stabilization -- Audio limiter -- Frame your shots for visual interest -- Get help when you need it -- Don't count on fixing it in post -- Keep editing in mind while you shoot -- Before you go out to shoot -- Transporting your equipment -- Project : Shoot an interview with B-roll --

Shooting events and interviews -- Find a creative approach -- Tell a story about the event -- Bringing conferences and meetings to life on the Web -- Taking talking heads to a whole new level -- Visuals capture the flavor of events -- Working with a venue -- Keep compression in mind to keep video quality high -- Preparing for a location shoot -- Getting optimal event sound -- From the horse's mouth -- Plug in to get good sound -- Let there be light -- shot in the dark -- Working with a venue's dramatic lighting -- Getting the quality of light you need for the Web -- Shooting interviews -- Microphone technique for interviews -- Using handheld microphones -- Lavalier microphones -- Lighting interviews -- Working with on-camera lights -- Three-point lighting -- Project : Shoot an event -- Project : Shoot a quick sound bite -- Project : Shoot a two-person interview -- Videoblogs, how-to-videos, and news -- Bringing point of view to your Web video -- Redefining the news online -- Rocketboom -- Geek Entertainment TV -- Video news "Web style" --

Producing informative video -- Creating a strong visual presence on camera -- Developing an on-camera style -- Highlighting your talent -- Controlling what viewers see in the background -- Setting the stage for your story -- Creating interesting compositions -- Scripting information video -- Choosing a flattering camera angle -- Developing a visual style -- Getting the sound right -- Using software for video blogging -- Producing how-to video -- Planning a how-to video -- Using voice-overs and narrations -- Creating a simple storyboard -- Maintaining visual continuity -- Keeping track of screen direction -- Playing with time -- Showing a process step-by-step -- Project : Plan and shoot a how-to-video -- Project : Record a short commentary -- Project : Shoot visuals and add narration -- TV techniques for better web video -- Planning a TV-style production -- Creating a shooting script -- Developing a storyboard -- Scheduling your production -- Planning a multicamera shoot -- Helping viewers make sense of your story -- ten commandments of continuity -- whole world is watching -- Creating a set for Web video production -- Building a small studio -- Sound -- Mixing sound and video -- Flooring -- set -- Lighting -- Create a booth for interviews at an event -- Replacing a background using a green screen -- Project : Shoot a commentary using a green screen background -- Project : Shoot a talk show-style interview with three cameras --

Editing and post-production -- Organizing your project -- Video-editing software - Building and editing sequences -- Knowing what to cut -- Compressing time -- Advancing a story with editing -- Keeping video short for the Web -- Techniques for video storytelling -- Continuity shapes the story -- language of editing -- Using transitions -- Designing titles and graphics -- Editing sound -- You can't always fix it in post -- Project : Edit a simple sequence -- Project : Edit a commentary shot with green screen -- Project : Edit a multicamera interview --

Uploading video to the Web -- Compression changes everything -- Choosing a video host -- Understanding encoding -- best settings for Web video formats -- Guidelines for encoding Web video -- Setting parameters -- Windows Media Encoder -- iMovie -- QuickTime Pro -- Final Cut Pro -- Premiere pro -- Working with large volumes of content -- Project : Format your video for the Web -- Getting your video noticed -- truth about viral video -- first 50,000 views -- Thumbnails show them what you've got -- Marketing Web style -- Working with the press -- When your video becomes news -- Internet famous -- Your video Web site -- Tips for creating your video Web page -- Drive traffic to your site -- Using statistics to make your video better -- Tracking how you're doing with viewers -- Marketing help from your video host -- Project : Set up an RSS feed for your video -- Project : Create a version of your video for the iPhone -- Making it pay -- Understand your audience -- Making advertising work for you -- Getting paid for ads -- Selling your Web video -- Beyond advertising -- Prove your talent -- Sell T-shirts and other tie-ins -- Selling your skills -- Finding a job in Web video -- Let your work open the door to new opportunities -- Making great video -- Project : Identify and target your audience -- Project : Network! -- Additional resources -- Figure credits -- Index.