About 45+ housing consumers -- 45+ middle-American housing market segments -- Key demographics of 45+ middle-American households -- Homeownership among 45+ middle-American heads of households -- Home, location, and satisfaction with current residence -- 45+ renter households -- Movers: those planning to move and those who moved recently -- Preferences for location, home site, and community type -- Preferences for the style and appearance of a community -- Community amenities -- Home preferences: foot print, floor plan, style -- Rooms and spaces in the home -- What home buyers expect, want, and will pay.