Cover image for MBA in a book : mastering business with attitude
Title:
MBA in a book : mastering business with attitude
Author:
Kurtzman, Joel.
Personal Author:
Edition:
First paperback edition.
Publication Information:
New York : Three Rivers Press, [2004]

©2004
General Note:
Originally published as MBA in a box by Crown Business, 2004.
Language:
English
Contents:
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
Subject Term:
ISBN:
9780307451583
Format :
Book

Available:*

Library
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Material Type
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HD31 .K88 2004 Adult Non-Fiction Non-Fiction Area
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HD31 .K88 2004 Adult Non-Fiction Open Shelf
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HD31 .K88 2004 Adult Non-Fiction Open Shelf
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HD31 .K88 2004 Adult Non-Fiction Open Shelf
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HD31 .K88 2004 Adult Non-Fiction Open Shelf
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Summary

Summary