Defining virtual reference -- Implementing virtual reference : is it the right thing, right now? -- Who are we doing this for? -- Buy-in : gaining commitment and support -- Policies : setting expectations of who, when, and what -- Selecting software -- Communication : do I have to learn a new language? -- Determining a staffing model -- Assessing the costs : budgeting for virtual reference -- Collaborative virtual reference -- Aspects of training -- Marketing your virtual reference service -- Assessment and evaluation : how are we doing? -- The road ahead : next steps and emerging technologies.