Cover image for The art of strategic listening : finding market intelligence through blogs and other social media
Title:
The art of strategic listening : finding market intelligence through blogs and other social media
Author:
Berkman, Robert I.
Personal Author:
Publication Information:
Ithaca : Paramount Market, [2008]

©2008
Physical Description:
vii, 264 pages : illustrations ; 26 cm
Language:
English
Contents:
1. The opportunity : blogs, social media, and market intelligence -- 2. The forms of social media -- 3. The art of tracking trends -- 4. How credible is social media? -- 5. Ethics of strategic listening -- 6. The blog-monitoring industry -- 7. Sentiment detection : how accurate? -- 8. Alternative blog-monitoring solutions -- 9. Market intelligence via Google -- 10. Market intelligence via Technorati -- 11. Market intelligence via forums, multimedia, social bookmarking, and social networking sites -- 12. Alerts and RSS : letting technology do the work -- 13. Buzz surfacing tools -- 14. Identifying trends and evaluating the credibility of social media -- 15. Evaluating blog and social media credibility -- 16. The big picture and future trends.
ISBN:
9780978660277
Format :
Book

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HF5415.2 .B5473 2008 Adult Non-Fiction Non-Fiction Area
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